"Data") within our online offering and the related websites, features and content, as well as external online presence,
e.g. our social media profiles on. (collectively referred to as "online services"). With regard to the terminology used,
e.g. "Data Processing" or "Responsible person", we refer to the definitions in Article 4 of the General Data Protection
Frieder Kesch, Nina Thiele
Types of processed data:
- inventory data (e.g. names, addresses)
- contact information (e.g., e-mail, phone numbers)
- content data (e.g. text input, photographs, videos)
- usage data (e.g., websites visited, interest in content, access times)
- meta-/communication data (e.g., device information, IP addresses)
Categories of affected persons
Visitors and users of the online service (hereinafter we refer to the affected persons as "users").
Purpose of data processing
- Provision of the online service, its functions and contents
- Answering contact requests and communication with users
- Safety measures
- Audience measurement / marketing
"Personal data" is all information which refer to and identified or identifiable individual person (following named "affected
person"). An identifiable person is an individual person, whom can be identified directly or indirectly with a username
or similar character, to a customer ID, to a location, to an online character (e.g. cookie) or one or more special attributes,
which are part of the persons' physical, physiological, gender, genetic, psychical, economic, cultural or social identity.
"Data processing" means every automatic or individual process in connection with those personal data. This term reaches nearly all interaction with data.
"Responsible person" means the individual or legal person, public authority, body or body that decides, alone or in concert with others, on the purposes and means of processing personal data.
Relevant legal bases
Collaboration with processors and third parties
If, in the context of our processing, we disclose data to other persons and companies (contract processors or third parties),
transmit them to them or otherwise grant access to the data, this will only be done on the basis of a legal permission
(eg if a transmission of the data to third parties, as required by payment service providers, pursuant to Art. 6 (1)
(b) GDPR to fulfill the contract), you have consented to a legal obligation or based on our legitimate interests (e.g.
the use of agents, webhosters, etc.).
If we commission third parties to process data on the basis of a so-called "contract processing contract", this is done on the basis of Art. 28 GDPR.
Transfers to third party countries
If we process data in a third country (i.e. outside the European Union (EU) or the European Economic Area (EEA)) or in the context of the use of third party services or disclosure or transmission of data to third parties, this will only be done if it is to fulfill our (pre) contractual obligations, on the basis of your consent, on the basis of a legal obligation or on the basis of our legitimate interests. Subject to legal or contractual permissions, we process or have the data processed in a third country only in the presence of the special conditions of Art. 44 et seq. GDPR. That the processing is e.g. on the basis of specific guarantees, such as the officially recognized level of data protection (eg for the US through the Privacy Shield) or compliance with officially recognized special contractual obligations (so-called "standard contractual clauses").
Rights of concerned persons
You have the right to ask for confirmation as to whether the data in question is being processed and for information about
this data as well as for further information and a copy of the data in accordance with Art. 15 GDPR.
You have accordingly. Art. 16 GDPR the right to demand the completion of the data concerning you or the correction of the incorrect data concerning you.
In accordance with Art. 17 GDPR, you have the right to demand that the relevant data be deleted immediately or, alternatively, to require a restriction of the processing of data in accordance with Art. 18 GDPR.
You have the right to demand that the data relating to you, which you have provided to us, be obtained in accordance with Art. 20 GDPR and request their transmission to other persons responsible.
You have gem. Art. 77 GDPR the right to file a complaint with the competent supervisory authority.
Right of withdrawal
You have the right to grant consent in accordance with. Art. 7 para. 3 GDPR with effect for the future.
Right of objection
You can object to the future processing of your data in accordance with Art. 21 GDPR at any time. The objection may in particular be made against processing for direct marketing purposes.
Cookies and right to object in direct mail
"Cookies" are small files that are stored on users' computers. Different information can be stored within the cookies. A
cookie is primarily used to store the information about a user (or the device on which the cookie is stored) during
or after his visit to an online offer. Temporary cookies, or "session cookies" or "transient cookies", are cookies that
are deleted after a user leaves an online service and closes his browser. In such a cookie, e.g. the contents of a shopping
cart are stored in an online store or a login status. The term "permanent" or "persistent" refers to cookies that remain
stored even after the browser has been closed. Thus, e.g. the login status will be saved if users visit it after several
days. Likewise, in such a cookie the interests of the users can be stored, which are used for range measurement or marketing
purposes. A "third-party cookie" refers to cookies that are offered by providers other than the person responsible for
the online offer (otherwise, if it's only their cookies, it's called first-party cookies).
If users do not want cookies stored on their computer, they will be asked to disable the option in their browser's system settings. Saved cookies can be deleted in the system settings of the browser. The exclusion of cookies can lead to functional restrictions of this online offer.
Deletion of data
The data processed by us are deleted or limited in their processing in accordance with Articles 17 and 18 GDPR. Unless explicitly
and the deletion does not conflict with any statutory storage requirements. Unless the data is deleted because it is
required for other and legitimate purposes, its processing will be restricted. I.e. the data is blocked and not processed
for other purposes. This applies, for example for data that must be kept for commercial or tax reasons.
According to legal requirements in Germany, the storage takes place in particular for 6 years pursuant to § 257 paragraph 1 HGB (trading books, inventories, opening balance sheets, annual accounts, trade letters, accounting documents, etc.) and for 10 years in accordance with § 147 Abs. 1 AO (books, records , Management reports, accounting documents, trade and business letters, documents relevant to taxation, etc.).
The hosting services we use are for the purpose of providing the following services: Infrastructure and Platform Services,
Computing Capacity, Storage and Database Services, Security Services, and Technical Maintenance Services we use to operate
this Online Service.
Here we, or our hosting provider, process inventory data, contact data, content data, contract data, usage data, meta and communication data of customers, interested parties and visitors to this online offer on the basis of our legitimate interests in an efficient and secure provision of this online offer acc. Art. 6 para. 1 lit. f GDPR i.V.m. Art. 28 GDPR (Conclusion of order processing contract).
Collection of access data and log files
We, or our hosting provider, collects on the basis of our legitimate interests within the meaning of Art. 6 para. 1 lit.
f. GDPR Data about every access to the server on which this service is located (so called server log files). The access
data includes name of the retrieved web page, file, date and time of retrieval, amount of data transferred, message
about successful retrieval, browser type and version, the user's operating system, referrer URL (the previously visited
page), IP address and the requesting provider.
Logfile information is stored for security purposes (for example, to investigate abusive or fraudulent activities) for a maximum of 7 days and then deleted. Data whose further retention is required for evidential purposes shall be exempted from the cancellation until final clarification of the incident.
Users can optionally create a user account. As part of the registration, the required mandatory information will be communicated
to the users. The data entered during registration will be used for the purpose of using the offer. Users may be informed
by e-mail about offer or registration-related information, such as changes in the scope of the offer or technical circumstances.
If users have terminated their user account, their data will be deleted with regard to the user account, subject to
their retention is for commercial or tax law reasons according to Art. 6 para. 1 lit. c GDPR necessary. It is the responsibility
of the users to secure their data upon termination before the end of the contract. We are entitled to irretrievably
delete all user data stored during the term of the contract.
In the context of the use of our registration and registration functions as well as the use of user accounts, the IP address and the time of the respective user action will be saved. The storage is based on our legitimate interests, as well as the user's protection against misuse and other unauthorized use. A transfer of these data to third parties does not take place, unless it is necessary for the prosecution of our claims or there is a legal obligation in accordance with. Art. 6 para. 1 lit. c GDPR. The IP addresses will be anonymized or deleted after 7 days at the latest.
When contacting us, the information provided by the user for processing the contact request (for example by contact form,
e-mail, telephone or via social media) and its processing acc. Art. 6 para. 1 lit. b) GDPR processed. User information
can be stored in a Customer Relationship Management System ("CRM System") or comparable request organization.
We delete the requests, if they are no longer required. We check the necessity every two years; Furthermore, the legal archiving obligations apply.
We use Google Analytics, a web analytics service provided by Google LLC ("Google"), based on our legitimate interests (i.e.
interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 (1) lit.
are usually transmitted to a Google server in the USA and stored there.
Google is certified under the Privacy Shield Agreement, which provides a guarantee to comply with European data protection law: https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active
Google will use this information on our behalf to evaluate the use of our online offer by users, to compile reports on the activities within this online offer and to provide us with further services related to the use of this online offer and the internet usage. In this case, pseudonymous usage profiles of the users can be created from the processed data.
We only use Google Analytics with activated IP anonymization. This means that the IP address of the users will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the US and shortened there.
The IP address submitted by the user's browser will not be merged with other data provided by Google. Users can prevent the storage of cookies by setting their browser software accordingly; Users may also prevent the collection by Google of the data generated by the cookie and related to their use of the online offer and the processing of such data by Google by downloading and installing the browser plug-in available under the following link: http://tools.google.com/dlpage/gaoptout?hl=de
For more information about data use by Google, setting and contradictory options, visit the websites of Google: https://www.google.com/intl/de/policies/privacy/partners ("Use of data by Google in your use of websites or apps of our partners") http://www.google.com/policies/technologies/ads ("Use of data for advertising purposes") http://www.google.de/settings/ads ("Manage information that Google uses to show you ads")
Integration of services and contents of third parties
We use content or service provided by third parties within our online offering based on our legitimate interests (i.e. interest
in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 (1) lit. f. GDPR),
to include their contents and services like e.g. videos or fonts. (hereinafter uniformly referred to as content).
This always presupposes that the third-party providers of this content perceive the IP address of the users, since they could not send the content to their browser without the IP address. The IP address is therefore required for the presentation of this content. We endeavor to use only content whose respective providers use the IP address solely for the delivery of the content. Third parties may also use so-called pixel tags (invisible graphics, also referred to as "web beacons") for statistical or marketing purposes. The "pixel tags" can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information may also be stored in cookies on the user's device and may include, but is not limited to, technical information about the browser and operating system, referring web pages, visit time, and other information regarding the use of our online offer.
We use maps from Google "Google Maps" from Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Data privacy statement: https://www.google.com/policies/privacy/, Opt-Out: https://adssettings.google.com/authenticated.
We use the this function to detect bots, e.g. when entering data in online forms ("ReCaptcha") from provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Data privacy statement: https://www.google.com/policies/privacy/, Opt-Out: https://adssettings.google.com/authenticated.